The Rebrand of D. Geller & Son
The owner's son initially conveyed that the original logo was intended to embody the letter 'G' in alignment with the Geller family name's representation. Recognizing additional areas for improvement in the original design, I presented a revised version, wherein I enhanced kerning and modified the font, and successfully integrated the symbolic 'G' representation as part of the original project.
I also aimed to make their logo look more balanced by ensuring all its elements were in proportion. One big issue I noticed was there were many unjoined paths in the original vector file, some obvious, some down to the pixel. There were also significant alignment issues, especially in areas like the tagline and the head of the diamond.
In the process of redesigning the icon, my primary goal was to achieve more consistent spacing among the diamond facets, aligning with the concept of precision and perfection. Additionally, I eliminated all rounded paths in the diamond to convey a sense of rigidity, in line from the inherent hardness of a diamond.
Photo Restoration
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Billboard Designs
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