Stilla Vitae: Jewelry With a Purpose
During my time at D. Geller and Son, I was honored with the opportunity to reimagine one of their jewelry collections, known as The Cure Collection. In collaboration with the owner, we pursued a vision of refined elegance, moving beyond mere typography to create a timeless identity. Thus, Stella Vitae was born—a name derived from Latin, meaning "drop of life".
In crafting this logo, I integrated the droplet motif from the Cure logo, repurposing it as the eyes of the 'I's in Stilla Vitae. Employing secondary colors from the D. Geller & Son palette, I aimed for a seamless collaboration between both brands. Primarily, I strived to elevate the brand's luxury appeal and underscore its philanthropic mission, with a portion of sales supporting Cure.
With every Stilla Vitae purchase, our mission transcends the transactional. We're dedicated to providing our customers with more than just stunning jewelry – we aim to forge a tangible link between their purchase and its impact. To achieve this, I conceptualized and designed a unique folding business card.
This card serves not only as a token of appreciation but also as a portal to the stories of those whose lives are touched by their support. Through this innovative approach, we empower our customers with a deeper understanding of the meaningful difference their purchase makes in the world.
Billboard Designs
